RSI decided to use its SugarHouse brand - not BetRivers - for retail and online sports betting in Connecticut, where the operator launched at the end of September 2021. Once the rebrand takes effect, SugarHouse will only be available in two states - Connecticut and Pennsylvania. “So, that’s a little bit of an explanation as to why some of the Q2 marketing got allocated to later in the year.” SugarHouse Brand Will Only Be Available in CT and PA “We allocated some of the second quarter marketing spend to the third and fourth quarters because we are actually in the process of planning to rebrand the New Jersey site from SugarHouse to BetRivers soon,” Schwartz told analysts during the Q&A session of the August 4 call. Richard Schwartz, CEO of RSI, mentioned the rebrand during an earnings call to discuss Q2 2022 last week. CEO Mentioned Rebrand During Q2 2022 Call If you or someone you know has a gambling problem and wants help, call 1-800 GAMBLER. RSI launched SugarHouse Casino NJ in September 2016.īet With Your Head, Not Over It.

The rebrand means SugarHouse Casino NJ will come to an end after nearly six years. The online casino will give away daily prizes, including bonus money, wheel spins, slot tournament entries, and free bets. Players were invited to an event called the BetRivers Bonus Bash, which starts on August 13. We will continue to provide the top-quality services that you expect and that we work tirelessly to deliver.” “From the bonus store to bingo, wheel spins to slot tournaments, player chat to our award-winning customer support. “You are our top priority, and as such, this transition will not impact the features and experiences that you have received and enjoyed from PlaySugarHouse since 2016,” the management team said. In a letter posted to the SugarHouse NJ website on Thursday evening, the PlaySugarHouse Management Team thanked players for their “patronage and loyalty” and advised that they would soon see BetRivers branding replacing that of SugarHouse in the Garden State. A new date for the rebrand was not announced. The change was originally to take effect on August 15 but has since been delayed, according to Dione Scott-Rogers, director of affiliate marketing for Rush Affiliates, an RSI subsidiary.

Rush Street Interactive ( RSI) announced through its subsidiaries Thursday that it will rebrand its SugarHouse online casino and sportsbook in New Jersey as BetRivers.

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